“We aim to make Peacock as widely available as possible, so we’re excited to bring the service to millions more people who stream on Fire TV and Fire tablets,” Maggie McLean Suniewick, NBCUniversal’s president of business development and partnerships, direct-to-consumer, said in a statement. Comcast has been mulling the prospect of acquiring Roku as well as ViacomCBS, according to the Journal story.
Separately, in September 2020, NBCU inked a distribution deal for Peacock with Roku, after the two sides had haggled over distribution terms including how to split advertising and over Roku’s request for NBCU content for the free, ad-supported Roku Channel. But Peacock had fewer than 10 million paying subscribers as of May, the Wall Street Journal reported, citing an anonymous source. 1 item purchased overall, according to Amazon.Īs of the end of the first quarter of 2021, Peacock had 42 million “sign-ups,” according to Comcast. During this week’s Prime Day (June 21-22) sales event, Fire TV Stick 4K with Alexa Voice Remote was the No.
The lack of an easy way for Amazon Fire TV users to access Peacock has represented a big black hole for NBCU: Amazon boasts more than 50 million active monthly users of Fire TV devices.